About Kristine Merz

Kristine has a passion (some might say obsession) with helping clients uncover, define, celebrate, and visualize their “truth.” As a strategist/designer and founder of Orange Square, she has set out on a mission to help clients communicate their brand and mission more effectively.

5 Brand Elements That Are Key to Your Quality Rating and Improvement System’s Success

A quality rating and improvement system (QRIS) succeeds only when it’s seen as valuable by all those involved in early care and education. And it can only be seen as valuable when it is valued. In order to be valued, [...]

By | 2017-08-09T13:27:28+00:00 July 1st, 2016|Whitepaper|Comments Off on 5 Brand Elements That Are Key to Your Quality Rating and Improvement System’s Success

Top 5 Reasons to Use Yard Signs to Promote Your QRIS

Yard signs are one of the best public-facing communication strategies you can use for promoting your QRIS. But don’t use them during election season when it will send the wrong message. Why do they work so well? Here are 5 [...]

By | 2017-08-09T13:20:56+00:00 July 1st, 2016|Blog|Comments Off on Top 5 Reasons to Use Yard Signs to Promote Your QRIS

Part 4 – Redesigning the Brand Identity for Your QRIS: Executing & Distributing Marketing Materials

Recap In Part 1 of this series, you learned the right questions to ask in developing a communications strategy to support your state’s quality rating and improvement system. In Part 2, we outlined specific guidelines to keep in mind in [...]

By | 2017-08-01T18:45:21+00:00 June 29th, 2016|Whitepaper|Comments Off on Part 4 – Redesigning the Brand Identity for Your QRIS: Executing & Distributing Marketing Materials

Offering Benefits to Providers Who Participate in Your QRIS – While Educating Parents and Families

When developing and implementing your QRIS, offering as many benefits as possible for participating providers can help attract new providers. And even better: some of those benefits can be used to teach parents and families about quality care and education. [...]

By | 2017-07-31T21:21:04+00:00 June 26th, 2016|Blog|Comments Off on Offering Benefits to Providers Who Participate in Your QRIS – While Educating Parents and Families

Part 3 – Redesigning the Brand Identity for Your QRIS: Rebranding Your QRIS (design a look)

Recap In Part 1 of this series, you learned the right questions to ask in developing a communications strategy to support your state’s quality rating and improvement system. In Part 2, we outlined specific guidelines to keep in mind in [...]

By | 2017-07-31T21:55:10+00:00 June 20th, 2016|Whitepaper|Comments Off on Part 3 – Redesigning the Brand Identity for Your QRIS: Rebranding Your QRIS (design a look)

Communication plans: Why they’re key to your organization’s success

Why we question the value of marketing communications I recently had a conversation with two colleagues about why people don’t value marketing communications and branding identity. We concluded that some organizations focus on doing the work vs. looking at their [...]

By | 2017-07-31T21:21:46+00:00 June 13th, 2016|Blog|Comments Off on Communication plans: Why they’re key to your organization’s success

Part 2 – Redesigning the Brand Identity for Your QRIS: Creating a Communications Strategy

Recap In Part 1 of this series, you learned the right questions to ask in developing a communications strategy to support your state’s quality rating and improvement system. In Part 2, we’ll explain how to build an effective communications strategy [...]

By | 2017-08-01T18:57:44+00:00 June 13th, 2016|Whitepaper|Comments Off on Part 2 – Redesigning the Brand Identity for Your QRIS: Creating a Communications Strategy

Part 1 – Redesigning the Brand Identity for Your QRIS: Asking the Right Questions

If your state is evolving the standards for its quality rating and improvement system, you also have an opportunity to reassess the way others see your QRIS—and, in the process, significantly impact its success. Revising the standards for your QRIS [...]

By | 2017-08-01T18:58:53+00:00 June 3rd, 2016|Whitepaper|Comments Off on Part 1 – Redesigning the Brand Identity for Your QRIS: Asking the Right Questions

Part 4 – Communicating to Parents about QRIS: Distributing Marketing Materials to Launch Campaigns

Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2 we reviewed strategy and tactics, as well as the kinds of marketing materials needed to reach each [...]

By | 2017-07-31T21:55:37+00:00 May 22nd, 2016|Whitepaper|Comments Off on Part 4 – Communicating to Parents about QRIS: Distributing Marketing Materials to Launch Campaigns

Part 3 – Communicating to Parents about QRIS: Designing the Campaign Concept and Marketing Materials

Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2 we reviewed strategy and tactics, as well as the kinds of marketing materials needed to reach each [...]

By | 2017-08-03T17:34:25+00:00 May 15th, 2016|Whitepaper|Comments Off on Part 3 – Communicating to Parents about QRIS: Designing the Campaign Concept and Marketing Materials
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