About Kristine Merz

Kristine has a passion (some might say obsession) with helping clients uncover, define, celebrate, and visualize their “truth.” As a strategist/designer and founder of Orange Square, she has set out on a mission to help clients communicate their brand and mission more effectively.

Part 2 – Communicating to Parents about QRIS: Detailing Tactics and Calculating Costs

Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2, we’ll review strategy and tactics, as well as the kinds of marketing materials needed to reach each [...]

By | 2017-08-07T14:17:14+00:00 May 8th, 2016|Whitepaper|Comments Off on Part 2 – Communicating to Parents about QRIS: Detailing Tactics and Calculating Costs

Part 1 – Communicating to Parents about QRIS: Creating a Communications Framework

You’ve developed a robust quality rating and improvement system (QRIS); you’ve enrolled a large portion of providers; and now you’re ready to develop a parent outreach campaign. Where do you start? You can begin to build a framework by understanding [...]

By | 2017-07-31T21:56:08+00:00 May 1st, 2016|Whitepaper|Comments Off on Part 1 – Communicating to Parents about QRIS: Creating a Communications Framework

The Power of Public-Private Partnerships in Quality Rating and Improvement Systems

Nationwide, quality rating and improvement systems (QRIS) are working hard to improve both children’s early learning outcomes and the overall quality of the early childhood education system.This effort requires long-term commitment and vision, and should engage an element of continuous [...]

By | 2017-07-31T21:56:27+00:00 April 22nd, 2016|Whitepaper|Comments Off on The Power of Public-Private Partnerships in Quality Rating and Improvement Systems

Shifting the Focus from a Quality Rating and Improvement System to a Continuous Quality Improvement

Across the country, early versions of quality rating and improvement systems were geared toward “raising the floor” of early care and education. Moving toward a goal of overall quality improvement, this first wave focused on state licensing standards and basic [...]

By | 2017-07-31T21:56:35+00:00 February 15th, 2016|Whitepaper|Comments Off on Shifting the Focus from a Quality Rating and Improvement System to a Continuous Quality Improvement

Creating a transformative brand identity: what communication/marketing directors need to know

Your brand identity is one of the most important investments you can make, in terms of both time and money—and yet, traditional marketing communication doesn’t go far enough. Design professionals often don’t dig deep enough (and sometimes clients don’t allow [...]

By | 2017-07-31T21:23:45+00:00 January 26th, 2016|Whitepaper|Comments Off on Creating a transformative brand identity: what communication/marketing directors need to know

How to tell great visual stories in major donor solicitations

Many nonprofits make the mistake of not investing enough time and money in a compelling major donor solicitation. If your organization’s approach has been more text-driven in the past, you are underestimating the power of making your message visual. Consider [...]

By | 2017-07-31T21:24:10+00:00 January 20th, 2016|Blog|Comments Off on How to tell great visual stories in major donor solicitations

Responsive design: Why nonprofits should build a website that works on all devices

It’s time to refocus on your website on how well it connects with your users in 2014. Take a look at Google analytics to analyze how most people view your website. My guess is they’re arriving via a mixture of [...]

By | 2017-07-31T21:24:16+00:00 January 6th, 2016|Blog|Comments Off on Responsive design: Why nonprofits should build a website that works on all devices

This process enneagram is key to authenticity in mission-driven marketing —and no one knows it

As a strategic marketing consultant to mission-driven organizations, I find I have to think outside the box, especially when it comes to insight tools to help me unpack unique challenges and exciting opportunities for my clients. Insight tools are so [...]

By | 2017-07-31T21:24:25+00:00 December 29th, 2015|Whitepaper|Comments Off on This process enneagram is key to authenticity in mission-driven marketing —and no one knows it

Mission-driven marketing communication: the secret to powerful results

In a mission-driven world, how your organization is positioned is the secret to creating the most dynamic, effective communications strategy. Positioning defines what makes your organization unique, and what BIG IDEA you hope to communicate about what you do. Why [...]

By | 2017-07-31T21:24:32+00:00 December 9th, 2015|Blog|Comments Off on Mission-driven marketing communication: the secret to powerful results

5 personality traits you need to know if you work with a graphic designer

I have learned a lot about graphic designers in the last 22 years; I spent most of my career as one, and I have hired and managed quite a few. The truth is that designers don’t do a very good [...]

By | 2017-07-31T21:48:33+00:00 December 2nd, 2015|Blog|Comments Off on 5 personality traits you need to know if you work with a graphic designer
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