About Kristine Merz

Kristine has a passion (some might say obsession) with helping clients uncover, define, celebrate, and visualize their “truth.” As a strategist/designer and founder of Orange Square, she has set out on a mission to help clients communicate their brand and mission more effectively.

Stop the insanity! How acronyms undermine communications and connection.

Every industry uses acronyms, but if I had a magic marketing wand I would use it to ban them from marketing communications and naming all together. The goal of audience-centered communications is to connect but acronyms do the opposite. Sound [...]

By | 2017-07-31T21:48:38+00:00 November 18th, 2015|Blog|Comments Off on Stop the insanity! How acronyms undermine communications and connection.

Nonprofit marketing: the four key steps to connection and engagement

The audience’s engagement process goes through four distinct phases, and understanding each is key to communicating your message. Phase One: The Unaware Prospect Without an effective, mission-driven, marketing communications strategy the potential target audience remain unaware of the purpose, aim, [...]

By | 2017-07-31T21:48:44+00:00 November 16th, 2015|Whitepaper|Comments Off on Nonprofit marketing: the four key steps to connection and engagement

What’s in a brand name? Everything, including your future logo

Naming an organization is a challenging and crucial task The key to creating a powerful name is knowing that it actually has two parts: the name itself and the descriptor. Sticking to this two-part system is key to good naming [...]

By | 2017-07-31T21:48:54+00:00 November 4th, 2015|Blog|Comments Off on What’s in a brand name? Everything, including your future logo

Why a mission-driven organization needs mission-driven marketing

Mission-driven organizations are unique in the very spirit of what they do. Whether it’s a shoe business that also donates footwear to children, or a coffee company that makes fair trade a core priority, mission-driven organizations never forget the heart [...]

By | 2017-07-31T21:49:02+00:00 October 27th, 2015|Blog|Comments Off on Why a mission-driven organization needs mission-driven marketing

Your nonprofit is definitely underfunded in one core area—here’s what to do about it

It’s become clear that marketing communication has changed, but many organizations haven’t changed their thinking about funding and how to achieve their missions—and that’s a mistake. “Marketing “may be the activity, but the word “communication” is more common in the [...]

By | 2017-08-01T18:29:40+00:00 October 27th, 2015|Blog|Comments Off on Your nonprofit is definitely underfunded in one core area—here’s what to do about it

The power of vulnerability in business

In 2010 I watched a TEDxHouston talk by the researcher Brené Brown that revolutionized my life. I’m not alone. It is one of the most watched talks on the TED website—10 million views and counting—and it’s all about the power [...]

By | 2017-07-31T21:49:14+00:00 October 14th, 2015|Blog|Comments Off on The power of vulnerability in business

The creative instinct: use the creative process to find meaning and spur breakthroughs ideas

There is a big disconnect in our busy world regarding what it takes to get to a breakthrough idea. The creative process is just that—a process. A few one-hour meetings will not get you there, and it’s likely that you [...]

By | 2017-07-31T21:49:33+00:00 September 10th, 2015|Blog|Comments Off on The creative instinct: use the creative process to find meaning and spur breakthroughs ideas
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