Top 5 Reasons to Use Yard Signs to Promote Your QRIS

Yard signs are one of the best public-facing communication strategies you can use for promoting your QRIS. But don’t use them during election season when it will send the wrong message. Why do they work so well? Here are 5 [...]

By | 2017-08-09T13:20:56+00:00 July 1st, 2016|Blog|Comments Off on Top 5 Reasons to Use Yard Signs to Promote Your QRIS

Offering Benefits to Providers Who Participate in Your QRIS – While Educating Parents and Families

When developing and implementing your QRIS, offering as many benefits as possible for participating providers can help attract new providers. And even better: some of those benefits can be used to teach parents and families about quality care and education. [...]

By | 2017-07-31T21:21:04+00:00 June 26th, 2016|Blog|Comments Off on Offering Benefits to Providers Who Participate in Your QRIS – While Educating Parents and Families

Communication plans: Why they’re key to your organization’s success

Why we question the value of marketing communications I recently had a conversation with two colleagues about why people don’t value marketing communications and branding identity. We concluded that some organizations focus on doing the work vs. looking at their [...]

By | 2017-07-31T21:21:46+00:00 June 13th, 2016|Blog|Comments Off on Communication plans: Why they’re key to your organization’s success

How to tell great visual stories in major donor solicitations

Many nonprofits make the mistake of not investing enough time and money in a compelling major donor solicitation. If your organization’s approach has been more text-driven in the past, you are underestimating the power of making your message visual. Consider [...]

By | 2017-07-31T21:24:10+00:00 January 20th, 2016|Blog|Comments Off on How to tell great visual stories in major donor solicitations

Responsive design: Why nonprofits should build a website that works on all devices

It’s time to refocus on your website on how well it connects with your users in 2014. Take a look at Google analytics to analyze how most people view your website. My guess is they’re arriving via a mixture of [...]

By | 2017-07-31T21:24:16+00:00 January 6th, 2016|Blog|Comments Off on Responsive design: Why nonprofits should build a website that works on all devices

Designing smart infographics for a digital world

We live in a world of numerous touch points—many online and mobile—that have forced companies and organizations to reconsider how to tell their stories. From infographics to email blasts to websites, even today’s nonprofit and business design landscapes depend on [...]

By | 2017-08-03T17:17:38+00:00 December 16th, 2015|Blog|Comments Off on Designing smart infographics for a digital world

Mission-driven marketing communication: the secret to powerful results

In a mission-driven world, how your organization is positioned is the secret to creating the most dynamic, effective communications strategy. Positioning defines what makes your organization unique, and what BIG IDEA you hope to communicate about what you do. Why [...]

By | 2017-07-31T21:24:32+00:00 December 9th, 2015|Blog|Comments Off on Mission-driven marketing communication: the secret to powerful results

5 personality traits you need to know if you work with a graphic designer

I have learned a lot about graphic designers in the last 22 years; I spent most of my career as one, and I have hired and managed quite a few. The truth is that designers don’t do a very good [...]

By | 2017-07-31T21:48:33+00:00 December 2nd, 2015|Blog|Comments Off on 5 personality traits you need to know if you work with a graphic designer

Stop the insanity! How acronyms undermine communications and connection.

Every industry uses acronyms, but if I had a magic marketing wand I would use it to ban them from marketing communications and naming all together. The goal of audience-centered communications is to connect but acronyms do the opposite. Sound [...]

By | 2017-07-31T21:48:38+00:00 November 18th, 2015|Blog|Comments Off on Stop the insanity! How acronyms undermine communications and connection.
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