Naming an organization is a challenging and crucial task The key to creating a powerful name is knowing that it actually has two parts: the name itself and the descriptor. Sticking to this two-part system is key to good naming [...]
Mission-driven organizations are unique in the very spirit of what they do. Whether it’s a shoe business that also donates footwear to children, or a coffee company that makes fair trade a core priority, mission-driven organizations never forget the heart [...]
It’s become clear that marketing communication has changed, but many organizations haven’t changed their thinking about funding and how to achieve their missions—and that’s a mistake. “Marketing “may be the activity, but the word “communication” is more common in the [...]
We are browsers by nature. Imagine yourself at the mall, or on a street lined with colorful shops. What compels you to stop in to any one store? I’ll bet the window display has something to do with it. Think [...]
In 2010 I watched a TEDxHouston talk by the researcher Brené Brown that revolutionized my life. I’m not alone. It is one of the most watched talks on the TED website—10 million views and counting—and it’s all about the power [...]
Publishing content regularly, generating interaction, and keeping an eye on your number of tweets per day — are just a few proven tips for Twitter.
Publishing content regularly, generating interaction, and keeping an eye on your number of tweets per day — are just a few proven tips for Facebook.
There is a big disconnect in our busy world regarding what it takes to get to a breakthrough idea. The creative process is just that—a process. A few one-hour meetings will not get you there, and it’s likely that you [...]