What’s in a brand name? Everything, including your future logo

Naming an organization is a challenging and crucial task The key to creating a powerful name is knowing that it actually has two parts: the name itself and the descriptor. Sticking to this two-part system is key to good naming [...]

By | 2017-07-31T21:48:54+00:00 November 4th, 2015|Blog|Comments Off on What’s in a brand name? Everything, including your future logo

Why a mission-driven organization needs mission-driven marketing

Mission-driven organizations are unique in the very spirit of what they do. Whether it’s a shoe business that also donates footwear to children, or a coffee company that makes fair trade a core priority, mission-driven organizations never forget the heart [...]

By | 2017-07-31T21:49:02+00:00 October 27th, 2015|Blog|Comments Off on Why a mission-driven organization needs mission-driven marketing

Your nonprofit is definitely underfunded in one core area—here’s what to do about it

It’s become clear that marketing communication has changed, but many organizations haven’t changed their thinking about funding and how to achieve their missions—and that’s a mistake. “Marketing “may be the activity, but the word “communication” is more common in the [...]

By | 2017-08-01T18:29:40+00:00 October 27th, 2015|Blog|Comments Off on Your nonprofit is definitely underfunded in one core area—here’s what to do about it

Getting your marketing message read by creating a successful browser experience

We are browsers by nature. Imagine yourself at the mall, or on a street lined with colorful shops. What compels you to stop in to any one store? I’ll bet the window display has something to do with it. Think [...]

By | 2017-08-01T18:32:14+00:00 October 18th, 2015|Blog|Comments Off on Getting your marketing message read by creating a successful browser experience

The power of vulnerability in business

In 2010 I watched a TEDxHouston talk by the researcher Brené Brown that revolutionized my life. I’m not alone. It is one of the most watched talks on the TED website—10 million views and counting—and it’s all about the power [...]

By | 2017-07-31T21:49:14+00:00 October 14th, 2015|Blog|Comments Off on The power of vulnerability in business

The creative instinct: use the creative process to find meaning and spur breakthroughs ideas

There is a big disconnect in our busy world regarding what it takes to get to a breakthrough idea. The creative process is just that—a process. A few one-hour meetings will not get you there, and it’s likely that you [...]

By | 2017-07-31T21:49:33+00:00 September 10th, 2015|Blog|Comments Off on The creative instinct: use the creative process to find meaning and spur breakthroughs ideas
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