Shifting the Focus from a Quality Rating and Improvement System to a Continuous Quality Improvement

Across the country, early versions of quality rating and improvement systems were geared toward “raising the floor” of early care and education. Moving toward a goal of overall quality improvement, this first wave focused on state licensing standards and basic [...]

By | 2017-07-31T21:56:35+00:00 February 15th, 2016|Whitepaper|Comments Off on Shifting the Focus from a Quality Rating and Improvement System to a Continuous Quality Improvement

Creating a transformative brand identity: what communication/marketing directors need to know

Your brand identity is one of the most important investments you can make, in terms of both time and money—and yet, traditional marketing communication doesn’t go far enough. Design professionals often don’t dig deep enough (and sometimes clients don’t allow [...]

By | 2017-07-31T21:23:45+00:00 January 26th, 2016|Whitepaper|Comments Off on Creating a transformative brand identity: what communication/marketing directors need to know

This process enneagram is key to authenticity in mission-driven marketing —and no one knows it

As a strategic marketing consultant to mission-driven organizations, I find I have to think outside the box, especially when it comes to insight tools to help me unpack unique challenges and exciting opportunities for my clients. Insight tools are so [...]

By | 2017-07-31T21:24:25+00:00 December 29th, 2015|Whitepaper|Comments Off on This process enneagram is key to authenticity in mission-driven marketing —and no one knows it

Nonprofit marketing: the four key steps to connection and engagement

The audience’s engagement process goes through four distinct phases, and understanding each is key to communicating your message. Phase One: The Unaware Prospect Without an effective, mission-driven, marketing communications strategy the potential target audience remain unaware of the purpose, aim, [...]

By | 2017-07-31T21:48:44+00:00 November 16th, 2015|Whitepaper|Comments Off on Nonprofit marketing: the four key steps to connection and engagement
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