Most marketing communication doesn’t go far enough. It doesn’t dig deep to uncover the true identity of your organization. It doesn’t look at the big picture of how marketing communication elements need to work together. It doesn’t create and support messages that are resonant, engaging or meaningful to your target audiences. It doesn’t deliver real impact that changes people’s lives.
Set a higher bar.
Just like that tree falling in the woods, your message doesn’t matter if its audience doesn’t hear it—and act on it.
Clients come to us with specific communication challenges, such as “we need a new website.” What they are really saying is that they need to express their entire organization in a different way. Clients also come to us with broad challenges, such as “we want our Quality Rating and Improvement System (QRIS) to succeed.” What they are asking for is more meaningful engagement with their audience—engagement that connects to participation and an understanding of what Quality in early care in education really is.
For the clients we serve, looking at the big picture is key to success. We tackle make-or-break communication challenges for mission-driven organizations to help them make a true difference in their people focused markets, and in the world.
We solve challenges that fall into these three areas:
Gaining Traction for New Concepts
Your challenge: You have done the hard part. You have a new, proven idea to better the human experience. Now, how do you introduce it? How can you use the power of visualization to convey it? How do you identify and connect to your target audiences in meaningful ways? How do you motivate your target audiences to embrace, and be an advocate for, your idea?
Achieving New Relevance in Your Market
Your challenge: You are a successful organization that makes a difference in people’s lives. Your transformative vision has grown in the 10+ years you have been doing your work. Outside forces and your own growth over time have led you to evolve. Change has happened. You need to define, express, and connect to this change both internally and externally. You need a new identity.
Audience Centered Communication
Your challenge: Your organization has a clear transformative vision of how to better the human experience and you need to connect that to the audience who need to know, learn and act. Who is your audience? What do they care about? How do you connect and engage with your target audience in more meaningful ways to compel them to act?