Achieving New Relevance in Your Market 2017-07-31T13:28:21+00:00

Achieving New Relevance in Your Market

You are a successful organization that makes a difference in people’s lives. Your transformative vision has been honed over the 10+ years you have been doing your work. Outside forces and your own growth have led you to evolve.

The challenge: how can you define and express this change both internally and externally? You need a new identity.

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Achieving New Relevance in Your Market

There are three main brand structures: monolithic (single business identity), endorsed (multi-business identity) and invisible (brand-based identity). You must understand your brand structure or structures if you want to make your organization’s strength visible both internally and externally. It is also important to understand brand structure because some brand choices are easier to manage than others, and some require more investment than others. This decision is the cornerstone of all marketing communications.

We lead you through our proven process to uncover, define, and visualize your inside truth, or organizational DNA. We cut through the noise and bring meaning to your vision, mission and values. We then translate that meaning into a new visual identity.

Your identity is a distillation of your mission, vision and values. We have a proven process to help you uncover, define and visualize your inside truth, or organizational DNA. We take you through our four-part process that results in your new visual identity. Our goal is to create deeper awareness, understanding and trust in the work you do with your target audiences.

Orange Square Solutions:

We are experts in helping you achieve new relevance in your market. You don’t need to take our word for it though. Orange Square is a seven-time recipient of a REBRAND 100® Global Award, which recognizes the world’s leading brand transformations.

We invite you to learn more about our proven process, which has been used to help our clients achieve their organizational goals. This process starts with insight-driven strategy which then informs the design and final deliverables. There are also a variety of tools that we use to gain the insights we need to connect your inside truth to the outside world. Based on our client testimonials and the awards we’ve received, we know our process yields the results you are looking for.

So, what’s your challenge? We would love to start a conversation about it, when you are ready contact us.