Audience Centered Communication 2017-07-31T13:21:19+00:00

Audience Centered Communication

Your organization has a clear transformative vision of how to better the human experience and you need to connect that to the audience who need to know, learn and act.

Your challenge: Who is your audience? What do they care about? How do you connect and engage with your target audience in more meaningful ways to compel them to act? How do you sound authentic, own your expertise, and move away from cold sounding “Marketing” of what you do

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Audience Centered Communication

The audience you want to reach is unique. They need to take the journey from being unaware of your organization to being aware—you need to inspire them and engage them. Make sure you have a good strategy and effective marketing for each step of this buyer journey.

You have a clear transformative vision that needs to resonate with relevant audiences in order to achieve the change you want to bring to the world. The key to making your story heard is telling it from your target audience’s point of view—what we call audience-centered communication. Talk to us about your challenge.

If you have a very clear transformative mission, vision and values, how do you build greater awareness, understanding and trust? One key concept is your cultivation path. How are you helping the unaware? How are you inspiring the interested? How are you reassuring those who have intent? There are many vehicles you can use; the key is how you use them, coupled with a defined strategy for each step.

Orange Square Solutions:

We are experts in communicating your inside truth to create a deeper relationship with your target audiences. We create connection that motivates action. We distill, clarify and visualize what is most important so that your target audiences can engage with you, participate in your mission and act as your advocates. We dig deeper and set the bar higher to help you take your organization to the next level.

Leveraging our experience, people, process and tools, we connect the dots between you and your target audiences. We not only deliver the impact you need, we also deliver the impact your target audiences need to engage with you on a deeper level.

Let’s have a conversation about where you are … and where you want to be. Based on the experiences of our clients, we know we can help you get there.