Part of creating new services that clients want and need is to define the exact value from the perspective of the many different people in a company that will use this new service. We use a tool developed by Strategyzer.
The process we love to use to define the value of a new service for different customers was developed by Strategyzer. It is a Value Proposition Canvas and has two sides. The left side features the new service you are creating and the right side represents the customer you are trying to create value for. The value that is being created becomes clear when you find where the two sides match. When defining value from the customer’s perspective, you can be assured you know the value the new service provides.