Part 1 – Communicating to Parents about QRIS: Creating a Communications Framework

You’ve developed a robust quality rating and improvement system (QRIS); you’ve enrolled a large portion of providers; and now you’re ready to develop a parent outreach campaign.

Where do you start?

You can begin to build a framework by understanding who your different audiences are and what they care about, and gain an understanding of where they get their information. In addition, it’s important for you to determine the messaging objective for your campaign, and start to think about the possible budget you may need.