Part 1 – Redesigning the Brand Identity for Your QRIS: Asking the Right Questions

If your state is evolving the standards for its quality rating and improvement system, you also have an opportunity to reassess the way others see your QRIS—and, in the process, significantly impact its success.

Revising the standards for your QRIS means taking a fresh look at the entire system, questioning all assumptions, and establishing new standards and a new definition of success. In the same way, revising your visual identity requires looking at your communication materials with fresh eyes; understanding the changes that have taken place in your system and creating a more accurate representation of what your quality rating and improvement system stands for; and identifying ways to engage providers, parents, and all constituents and partners in this important work.