Part 3 – Redesigning the Brand Identity for Your QRIS: Rebranding Your QRIS (design a look)


Recap

In Part 1 of this series, you learned the right questions to ask in developing a communications strategy to support your state’s quality rating and improvement system.

In Part 2, we outlined specific guidelines to keep in mind in crafting that strategy.

In Part 3 you’ll see how to use that communications strategy as the framework on which every design decision is based.


More than just being visually pleasing, great design (both in print and for digital) should elicit a directed and predicted response. Your marketing communications must stand out from the crowd, connect, be memorable, and inspire action.

Given that your QRIS brand already has a look, it can be a delicate balance to be sure the new look connects to the past while also moving your organization forward; it’s important to get this right. For any rebranding project, the goal is to create a brand identity that can take your organization to the next level and reflect the changes that have taken place.

By | 2017-07-31T21:55:10+00:00 June 20th, 2016|Whitepaper|Comments Off on Part 3 – Redesigning the Brand Identity for Your QRIS: Rebranding Your QRIS (design a look)

About the Author:

Kristine has a passion (some might say obsession) with helping clients uncover, define, celebrate, and visualize their “truth.” As a strategist/designer and founder of Orange Square, she has set out on a mission to help clients communicate their brand and mission more effectively.