Part 4 – Communicating to Parents about QRIS: Distributing Marketing Materials to Launch Campaigns


In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents.

In Part 2 we reviewed strategy and tactics, as well as the kinds of marketing materials needed to reach each audience.

In Part 3, we’ll share a case study—the parent campaign developed for BrightStars, Rhode Island’s quality rating and improvement system.

In Part 4, learn how BrightStars used this process to connect with multiple audiences in their efforts to reach parents and families of young children in Rhode Island.

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The final installment of this series wraps up the BrightStars experience by describing how they used custom marketing materials in launching their parent outreach campaign for Rhode Island’s quality rating and improvement system.