Meet the Team

Our team of design thinking strategists, marketing experts, visual designers, and writers work with you to achieve your organization’s goals and mission. We are your personal communication gurus and right-hand problem solvers bringing clarity to change. Depend on us to help you achieve your goals.

We bring clarity to change.

Kristine Merz

President

Kristine has a passion (some might say obsession) with helping clients create clarity, define their purpose, and determine a clear path forward. As an entrepreneur and founder of Orange Square, she is on a mission to make marketing meaningful by using proven tools and processes that extract organizational expertise to create clarity and focus.

Read Kristine’s Full Bio

Ryan West

Senior Art Director

For Ryan, one of the best aspects of the work at Orange Square is that strategy comes first—perhaps an odd thing to hear from a designer who can’t wait to dive into color, typography and imagery. But for Ryan it makes sense—and the end result is more rewarding—to chart the right course before designing.

Read Ryan’s Full Bio

Juli Leonard

Art Director

Juli’s passion for art and technology, along with her multidisciplinary background, allows her to craft smart, engaging, unique and functional designs with a pixel perfect eye for detail and strong technical ability. Like any designer, Juli loves imagery, layout, color theory and typography — but she also loves solving problems and finding solutions.

Read Juli’s Full Bio

Julie Risko Neely

Senior Designer

Ask Julie for a design solution and she will first ask you a broad range of questions about your market, goals, vision, strengths, and weaknesses. Designing is so much more than sitting down at a computer and knowing the software.

Read Julie’s Full Bio

Sarah Baldwin

Writer

Storytelling is fundamental to being human. It is how we make meaning, and how we connect. Whether she’s working with an individual or an organization, Sarah loves to listen, dig deep, and uncover what the story is –– and then find the words to tell it in the most compelling and authentic way possible.

Read Sarah’s Full Bio

Megan Boyaval

Content Strategist

To sway an audience, you must first know the audience. Megan helps sales and marketing teams walk in their prospects’ shoes, to make objective choices about the right message and content and channel.

Read Gabriel’s Full Bio

Gabriel Bedoya

Strategist

Gabriel is an innovation and marketing specialist with large experience in scientific research to develop marketing applications. He has proven great experience working in new project development; “from concept creation to business implementation.”

Read Gabriel’s Full Bio