Blog 2017-07-31T18:21:00+00:00

Mission-driven marketing communication: the secret to powerful results

In a mission-driven world, how your organization is positioned is the secret to creating the most dynamic, effective communications strategy. Positioning defines what makes your organization unique, and what BIG IDEA you hope to communicate [...]

By | December 9th, 2015|Categories: Blog|Comments Off on Mission-driven marketing communication: the secret to powerful results

5 personality traits you need to know if you work with a graphic designer

I have learned a lot about graphic designers in the last 22 years; I spent most of my career as one, and I have hired and managed quite a few. The truth is that designers [...]

By | December 2nd, 2015|Categories: Blog|Comments Off on 5 personality traits you need to know if you work with a graphic designer

Stop the insanity! How acronyms undermine communications and connection.

Every industry uses acronyms, but if I had a magic marketing wand I would use it to ban them from marketing communications and naming all together. The goal of audience-centered communications is to connect but [...]

By | November 18th, 2015|Categories: Blog|Comments Off on Stop the insanity! How acronyms undermine communications and connection.

What’s in a brand name? Everything, including your future logo

Naming an organization is a challenging and crucial task The key to creating a powerful name is knowing that it actually has two parts: the name itself and the descriptor. Sticking to this two-part system [...]

By | November 4th, 2015|Categories: Blog|Comments Off on What’s in a brand name? Everything, including your future logo

Why a mission-driven organization needs mission-driven marketing

Mission-driven organizations are unique in the very spirit of what they do. Whether it’s a shoe business that also donates footwear to children, or a coffee company that makes fair trade a core priority, mission-driven [...]

By | October 27th, 2015|Categories: Blog|Comments Off on Why a mission-driven organization needs mission-driven marketing