Blog 2017-07-31T18:21:00+00:00

Your nonprofit is definitely underfunded in one core area—here’s what to do about it

It’s become clear that marketing communication has changed, but many organizations haven’t changed their thinking about funding and how to achieve their missions—and that’s a mistake. “Marketing “may be the activity, but the word “communication” [...]

By | October 27th, 2015|Categories: Blog|Comments Off on Your nonprofit is definitely underfunded in one core area—here’s what to do about it

Getting your marketing message read by creating a successful browser experience

We are browsers by nature. Imagine yourself at the mall, or on a street lined with colorful shops. What compels you to stop in to any one store? I’ll bet the window display has something [...]

By | October 18th, 2015|Categories: Blog|Comments Off on Getting your marketing message read by creating a successful browser experience

The creative instinct: use the creative process to find meaning and spur breakthroughs ideas

There is a big disconnect in our busy world regarding what it takes to get to a breakthrough idea. The creative process is just that—a process. A few one-hour meetings will not get you there, [...]

By | September 10th, 2015|Categories: Blog|Comments Off on The creative instinct: use the creative process to find meaning and spur breakthroughs ideas