Whitepapers 2017-07-31T18:26:06+00:00

Part 3 – Communicating to Parents about QRIS: Designing the Campaign Concept and Marketing Materials

Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2 we reviewed strategy and tactics, as well as the kinds of marketing [...]

By | May 15th, 2016|Categories: Whitepaper|Tags: |Comments Off on Part 3 – Communicating to Parents about QRIS: Designing the Campaign Concept and Marketing Materials

Part 2 – Communicating to Parents about QRIS: Detailing Tactics and Calculating Costs

Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2, we’ll review strategy and tactics, as well as the kinds of marketing [...]

By | May 8th, 2016|Categories: Whitepaper|Tags: |Comments Off on Part 2 – Communicating to Parents about QRIS: Detailing Tactics and Calculating Costs

Part 1 – Communicating to Parents about QRIS: Creating a Communications Framework

You’ve developed a robust quality rating and improvement system (QRIS); you’ve enrolled a large portion of providers; and now you’re ready to develop a parent outreach campaign. Where do you start? You can begin to [...]

By | May 1st, 2016|Categories: Whitepaper|Tags: |Comments Off on Part 1 – Communicating to Parents about QRIS: Creating a Communications Framework

The Power of Public-Private Partnerships in Quality Rating and Improvement Systems

Nationwide, quality rating and improvement systems (QRIS) are working hard to improve both children’s early learning outcomes and the overall quality of the early childhood education system.This effort requires long-term commitment and vision, and should [...]

By | April 22nd, 2016|Categories: Whitepaper|Tags: |Comments Off on The Power of Public-Private Partnerships in Quality Rating and Improvement Systems

Shifting the Focus from a Quality Rating and Improvement System to a Continuous Quality Improvement

Across the country, early versions of quality rating and improvement systems were geared toward “raising the floor” of early care and education. Moving toward a goal of overall quality improvement, this first wave focused on [...]

By | February 15th, 2016|Categories: Whitepaper|Tags: |Comments Off on Shifting the Focus from a Quality Rating and Improvement System to a Continuous Quality Improvement

Creating a transformative brand identity: what communication/marketing directors need to know

Your brand identity is one of the most important investments you can make, in terms of both time and money—and yet, traditional marketing communication doesn’t go far enough. Design professionals often don’t dig deep enough [...]

By | January 26th, 2016|Categories: Whitepaper|Comments Off on Creating a transformative brand identity: what communication/marketing directors need to know