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Kristine Merz

Kristine has a passion (some might say obsession) with helping clients uncover, define, celebrate, and visualize their “truth.” As a strategist/designer and founder of Orange Square, she has set out on a mission to help clients communicate their brand and mission more effectively.

5 Brand Elements That Are Key to Your Quality Rating and Improvement System’s Success

July 1, 2016August 23, 2018 by Kristine Merz
QRIS Diagram

A quality rating and improvement system (QRIS) succeeds only when it’s seen as valuable by all those involved in early care and education. And it can only be seen as valuable … Read more

Categories WhitepaperTags QRIS

Top 5 Reasons to Use Yard Signs to Promote Your QRIS

July 1, 2016August 23, 2018 by Kristine Merz
Using yard signs to promote your QRIS

Yard signs are one of the best public-facing communication strategies you can use for promoting your QRIS. But don’t use them during election season when it will send the wrong message. … Read more

Categories BlogTags QRIS-blog

Part 4 – Redesigning the Brand Identity for Your QRIS: Executing & Distributing Marketing Materials

June 29, 2016August 23, 2018 by Kristine Merz

Recap In Part 1 of this series, you learned the right questions to ask in developing a communications strategy to support your state’s quality rating and improvement system. In Part 2, … Read more

Categories WhitepaperTags QRIS

Offering Benefits to Providers Who Participate in Your QRIS – While Educating Parents and Families

June 26, 2016August 24, 2018 by Kristine Merz

When developing and implementing your QRIS, offering as many benefits as possible for participating providers can help attract new providers. And even better: some of those benefits can be used to … Read more

Categories BlogTags QRIS-blog

Part 3 – Redesigning the Brand Identity for Your QRIS: Rebranding Your QRIS (design a look)

June 20, 2016August 24, 2018 by Kristine Merz

Recap In Part 1 of this series, you learned the right questions to ask in developing a communications strategy to support your state’s quality rating and improvement system. In Part 2, … Read more

Categories WhitepaperTags QRIS

Communication plans: Why they’re key to your organization’s success

June 13, 2016August 24, 2018 by Kristine Merz

Why we question the value of marketing communications I recently had a conversation with two colleagues about why people don’t value marketing communications and branding identity. We concluded that some organizations … Read more

Categories Blog

Part 2 – Redesigning the Brand Identity for Your QRIS: Creating a Communications Strategy

June 13, 2016August 24, 2018 by Kristine Merz

Recap In Part 1 of this series, you learned the right questions to ask in developing a communications strategy to support your state’s quality rating and improvement system. In Part 2, … Read more

Categories WhitepaperTags QRIS

Part 1 – Redesigning the Brand Identity for Your QRIS: Asking the Right Questions

June 3, 2016August 24, 2018 by Kristine Merz

If your state is evolving the standards for its quality rating and improvement system, you also have an opportunity to reassess the way others see your QRIS—and, in the process, significantly … Read more

Categories WhitepaperTags QRIS

Part 4 – Communicating to Parents about QRIS: Distributing Marketing Materials to Launch Campaigns

May 22, 2016August 24, 2018 by Kristine Merz

Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2 we reviewed strategy and tactics, as well as … Read more

Categories WhitepaperTags QRIS

Part 3 – Communicating to Parents about QRIS: Designing the Campaign Concept and Marketing Materials

May 15, 2016August 24, 2018 by Kristine Merz

Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2 we reviewed strategy and tactics, as well as … Read more

Categories WhitepaperTags QRIS
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We are experts in significant points of change. We create clarity for you, your employees, and your clients by discovering, defining, and then delivering your organizational value.

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