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Kristine Merz

Kristine has a passion (some might say obsession) with helping clients uncover, define, celebrate, and visualize their “truth.” As a strategist/designer and founder of Orange Square, she has set out on a mission to help clients communicate their brand and mission more effectively.

Part 2 – Communicating to Parents about QRIS: Detailing Tactics and Calculating Costs

May 8, 2016August 24, 2018 by Kristine Merz

Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2, we’ll review strategy and tactics, as well as … Read more

Categories WhitepaperTags QRIS

Part 1 – Communicating to Parents about QRIS: Creating a Communications Framework

May 1, 2016August 24, 2018 by Kristine Merz

You’ve developed a robust quality rating and improvement system (QRIS); you’ve enrolled a large portion of providers; and now you’re ready to develop a parent outreach campaign. Where do you start? … Read more

Categories WhitepaperTags QRIS

The Power of Public-Private Partnerships in Quality Rating and Improvement Systems

April 22, 2016August 24, 2018 by Kristine Merz

Nationwide, quality rating and improvement systems (QRIS) are working hard to improve both children’s early learning outcomes and the overall quality of the early childhood education system.This effort requires long-term commitment … Read more

Categories WhitepaperTags QRIS

Shifting the Focus from a Quality Rating and Improvement System to a Continuous Quality Improvement

February 15, 2016August 24, 2018 by Kristine Merz

Across the country, early versions of quality rating and improvement systems were geared toward “raising the floor” of early care and education. Moving toward a goal of overall quality improvement, this … Read more

Categories WhitepaperTags QRIS

Creating a transformative brand identity: what communication/marketing directors need to know

January 26, 2016August 24, 2018 by Kristine Merz

Your brand identity is one of the most important investments you can make, in terms of both time and money—and yet, traditional marketing communication doesn’t go far enough. Design professionals often … Read more

Categories Whitepaper

How to tell great visual stories in major donor solicitations

January 20, 2016August 24, 2018 by Kristine Merz

Many nonprofits make the mistake of not investing enough time and money in a compelling major donor solicitation. If your organization’s approach has been more text-driven in the past, you are … Read more

Categories Blog

Responsive design: Why nonprofits should build a website that works on all devices

January 6, 2016August 24, 2018 by Kristine Merz

It’s time to refocus on your website on how well it connects with your users in 2014. Take a look at Google analytics to analyze how most people view your website. … Read more

Categories Blog

This process enneagram is key to authenticity in mission-driven marketing —and no one knows it

December 29, 2015August 24, 2018 by Kristine Merz

As a strategic marketing consultant to mission-driven organizations, I find I have to think outside the box, especially when it comes to insight tools to help me unpack unique challenges and … Read more

Categories Whitepaper

Mission-driven marketing communication: the secret to powerful results

December 9, 2015August 24, 2018 by Kristine Merz

In a mission-driven world, how your organization is positioned is the secret to creating the most dynamic, effective communications strategy. Positioning defines what makes your organization unique, and what BIG IDEA … Read more

Categories Blog

5 personality traits you need to know if you work with a graphic designer

December 2, 2015August 29, 2018 by Kristine Merz

I have learned a lot about graphic designers in the last 22 years; I spent most of my career as one, and I have hired and managed quite a few. The … Read more

Categories Blog
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