Kristine Merz 
Recap In Part 1 of this series, we discussed how to create a communications framework for reaching out to parents. In Part 2, we’ll review strategy and tactics, as well as … Read more
You’ve developed a robust quality rating and improvement system (QRIS); you’ve enrolled a large portion of providers; and now you’re ready to develop a parent outreach campaign. Where do you start? … Read more
Nationwide, quality rating and improvement systems (QRIS) are working hard to improve both children’s early learning outcomes and the overall quality of the early childhood education system.This effort requires long-term commitment … Read more
Across the country, early versions of quality rating and improvement systems were geared toward “raising the floor” of early care and education. Moving toward a goal of overall quality improvement, this … Read more
Your brand identity is one of the most important investments you can make, in terms of both time and money—and yet, traditional marketing communication doesn’t go far enough. Design professionals often … Read more
Many nonprofits make the mistake of not investing enough time and money in a compelling major donor solicitation. If your organization’s approach has been more text-driven in the past, you are … Read more
It’s time to refocus on your website on how well it connects with your users in 2014. Take a look at Google analytics to analyze how most people view your website. … Read more
As a strategic marketing consultant to mission-driven organizations, I find I have to think outside the box, especially when it comes to insight tools to help me unpack unique challenges and … Read more
In a mission-driven world, how your organization is positioned is the secret to creating the most dynamic, effective communications strategy. Positioning defines what makes your organization unique, and what BIG IDEA … Read more
I have learned a lot about graphic designers in the last 22 years; I spent most of my career as one, and I have hired and managed quite a few. The … Read more