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  • Services
    • Discovering Organizational Value
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    • Delivering Organizational Value
  • Working With Us
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    • Our Team
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Kristine Merz

Kristine has a passion (some might say obsession) with helping clients uncover, define, celebrate, and visualize their “truth.” As a strategist/designer and founder of Orange Square, she has set out on a mission to help clients communicate their brand and mission more effectively.

Stop the insanity! How acronyms undermine communications and connection.

November 18, 2015August 24, 2018 by Kristine Merz

Every industry uses acronyms, but if I had a magic marketing wand I would use it to ban them from marketing communications and naming all together. The goal of audience-centered communications … Read more

Categories Blog

Nonprofit marketing: the four key steps to connection and engagement

November 16, 2015August 24, 2018 by Kristine Merz

The audience’s engagement process goes through four distinct phases, and understanding each is key to communicating your message. Phase One: The Unaware Prospect Without an effective, mission-driven, marketing communications strategy the … Read more

Categories Whitepaper

Nonprofit branding 101

November 11, 2015August 24, 2018 by Kristine Merz

Last year researchers from Harvard’s Hauser Center for Nonprofit Organizations published a study on the role of branding in the nonprofit sector. Their conclusions underscore my industry experience: nonprofit leaders are … Read more

Categories Blog

What’s in a brand name? Everything, including your future logo

November 4, 2015August 29, 2018 by Kristine Merz

Naming an organization is a challenging and crucial task The key to creating a powerful name is knowing that it actually has two parts: the name itself and the descriptor. Sticking … Read more

Categories Blog

Why a mission-driven organization needs mission-driven marketing

October 27, 2015August 24, 2018 by Kristine Merz

Mission-driven organizations are unique in the very spirit of what they do. Whether it’s a shoe business that also donates footwear to children, or a coffee company that makes fair trade … Read more

Categories Blog

Your nonprofit is definitely underfunded in one core area—here’s what to do about it

October 27, 2015August 24, 2018 by Kristine Merz

It’s become clear that marketing communication has changed, but many organizations haven’t changed their thinking about funding and how to achieve their missions—and that’s a mistake. “Marketing “may be the activity, … Read more

Categories Blog

The power of vulnerability in business

October 14, 2015August 24, 2018 by Kristine Merz

In 2010 I watched a TEDxHouston talk by the researcher Brené Brown that revolutionized my life. I’m not alone. It is one of the most watched talks on the TED website—10 … Read more

Categories Blog

Proven best practice tips for Twitter

October 7, 2015August 24, 2018 by Kristine Merz

Publishing content regularly, generating interaction, and keeping an eye on your number of tweets per day — are just a few proven tips for Twitter.

Categories Blog

Facebook Best Practice

September 30, 2015August 24, 2018 by Kristine Merz

Publishing content regularly, generating interaction, and keeping an eye on your number of tweets per day — are just a few proven tips for Facebook.

Categories Blog

The creative instinct: use the creative process to find meaning and spur breakthroughs ideas

September 10, 2015August 24, 2018 by Kristine Merz

There is a big disconnect in our busy world regarding what it takes to get to a breakthrough idea. The creative process is just that—a process. A few one-hour meetings will … Read more

Categories Blog
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We are experts in significant points of change. We create clarity for you, your employees, and your clients by discovering, defining, and then delivering your organizational value.

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Office Address:
15 Victory Highway
West Greenwich, RI 02817

Main Phone:
(401) 305-6611

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