Every industry uses acronyms, but if I had a magic marketing wand I would use it to ban them from marketing communications and naming all together. The goal of audience-centered communications … Read more
The audience’s engagement process goes through four distinct phases, and understanding each is key to communicating your message. Phase One: The Unaware Prospect Without an effective, mission-driven, marketing communications strategy the … Read more
Last year researchers from Harvard’s Hauser Center for Nonprofit Organizations published a study on the role of branding in the nonprofit sector. Their conclusions underscore my industry experience: nonprofit leaders are … Read more
Naming an organization is a challenging and crucial task The key to creating a powerful name is knowing that it actually has two parts: the name itself and the descriptor. Sticking … Read more
Mission-driven organizations are unique in the very spirit of what they do. Whether it’s a shoe business that also donates footwear to children, or a coffee company that makes fair trade … Read more
It’s become clear that marketing communication has changed, but many organizations haven’t changed their thinking about funding and how to achieve their missions—and that’s a mistake. “Marketing “may be the activity, … Read more
In 2010 I watched a TEDxHouston talk by the researcher Brené Brown that revolutionized my life. I’m not alone. It is one of the most watched talks on the TED website—10 … Read more
Publishing content regularly, generating interaction, and keeping an eye on your number of tweets per day — are just a few proven tips for Twitter.
Publishing content regularly, generating interaction, and keeping an eye on your number of tweets per day — are just a few proven tips for Facebook.
There is a big disconnect in our busy world regarding what it takes to get to a breakthrough idea. The creative process is just that—a process. A few one-hour meetings will … Read more