Yard signs are one of the best public-facing communication strategies you can use for promoting your QRIS. But don’t use them during election season when it will send the wrong message. … Read more
When developing and implementing your QRIS, offering as many benefits as possible for participating providers can help attract new providers. And even better: some of those benefits can be used to … Read more
Why we question the value of marketing communications I recently had a conversation with two colleagues about why people don’t value marketing communications and branding identity. We concluded that some organizations … Read more
Many nonprofits make the mistake of not investing enough time and money in a compelling major donor solicitation. If your organization’s approach has been more text-driven in the past, you are … Read more
It’s time to refocus on your website on how well it connects with your users in 2014. Take a look at Google analytics to analyze how most people view your website. … Read more
We live in a world of numerous touch points—many online and mobile—that have forced companies and organizations to reconsider how to tell their stories. From infographics to email blasts to websites, … Read more
In a mission-driven world, how your organization is positioned is the secret to creating the most dynamic, effective communications strategy. Positioning defines what makes your organization unique, and what BIG IDEA … Read more
I have learned a lot about graphic designers in the last 22 years; I spent most of my career as one, and I have hired and managed quite a few. The … Read more
Every industry uses acronyms, but if I had a magic marketing wand I would use it to ban them from marketing communications and naming all together. The goal of audience-centered communications … Read more
Last year researchers from Harvard’s Hauser Center for Nonprofit Organizations published a study on the role of branding in the nonprofit sector. Their conclusions underscore my industry experience: nonprofit leaders are … Read more