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Blog

Top 5 Reasons to Use Yard Signs to Promote Your QRIS

July 1, 2016August 23, 2018 by Kristine Merz
Using yard signs to promote your QRIS

Yard signs are one of the best public-facing communication strategies you can use for promoting your QRIS. But don’t use them during election season when it will send the wrong message. … Read more

Categories BlogTags QRIS-blog

Offering Benefits to Providers Who Participate in Your QRIS – While Educating Parents and Families

June 26, 2016August 24, 2018 by Kristine Merz

When developing and implementing your QRIS, offering as many benefits as possible for participating providers can help attract new providers. And even better: some of those benefits can be used to … Read more

Categories BlogTags QRIS-blog

Communication plans: Why they’re key to your organization’s success

June 13, 2016August 24, 2018 by Kristine Merz

Why we question the value of marketing communications I recently had a conversation with two colleagues about why people don’t value marketing communications and branding identity. We concluded that some organizations … Read more

Categories Blog

How to tell great visual stories in major donor solicitations

January 20, 2016August 24, 2018 by Kristine Merz

Many nonprofits make the mistake of not investing enough time and money in a compelling major donor solicitation. If your organization’s approach has been more text-driven in the past, you are … Read more

Categories Blog

Responsive design: Why nonprofits should build a website that works on all devices

January 6, 2016August 24, 2018 by Kristine Merz

It’s time to refocus on your website on how well it connects with your users in 2014. Take a look at Google analytics to analyze how most people view your website. … Read more

Categories Blog

Designing smart infographics for a digital world

December 16, 2015August 24, 2018 by Ryan West

We live in a world of numerous touch points—many online and mobile—that have forced companies and organizations to reconsider how to tell their stories. From infographics to email blasts to websites, … Read more

Categories Blog

Mission-driven marketing communication: the secret to powerful results

December 9, 2015August 24, 2018 by Kristine Merz

In a mission-driven world, how your organization is positioned is the secret to creating the most dynamic, effective communications strategy. Positioning defines what makes your organization unique, and what BIG IDEA … Read more

Categories Blog

5 personality traits you need to know if you work with a graphic designer

December 2, 2015August 29, 2018 by Kristine Merz

I have learned a lot about graphic designers in the last 22 years; I spent most of my career as one, and I have hired and managed quite a few. The … Read more

Categories Blog

Stop the insanity! How acronyms undermine communications and connection.

November 18, 2015August 24, 2018 by Kristine Merz

Every industry uses acronyms, but if I had a magic marketing wand I would use it to ban them from marketing communications and naming all together. The goal of audience-centered communications … Read more

Categories Blog

Nonprofit branding 101

November 11, 2015August 24, 2018 by Kristine Merz

Last year researchers from Harvard’s Hauser Center for Nonprofit Organizations published a study on the role of branding in the nonprofit sector. Their conclusions underscore my industry experience: nonprofit leaders are … Read more

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