In working with Kris Cambra, Director of Biomedical Communications, we began with strategic consulting centered around communicating the Dean’s strategy and what had been achieved across the Division. With a focus on the different audiences the report needed to serve, together we developed a structure and approach that would clearly convey the many achievements of the Division of Biology and Medicine. Following established brand identity guidelines, we designed the brochure and created custom graphics to express concepts in a visual and engaging way. We chose images that supported the concepts and stories as well. Together, we worked through all of the important details and information that needed to be expressed and delivered a compelling and distinctive report that different audiences successfully engaged with.