Pride Foundation’s work is grounded in the simple, yet revolutionary belief that every person should be able to live safely, openly, and genuinely in all the places they call home. They are an LGBTQ+ foundation that has invested more than $70 million in transformative community change in pursuit of this vision. We produce their annual appeal fundraising piece. Each year, we work with the Foundation on the strategy—paying close attention to what is happening in the world around as well as the main theme that will carry the message. Over the years the pieces have taken many forms because each story/theme has a form that allows us to connect that story to the reader in the most effective way possible. Seeing these pieces in person is the best way to exigence them. Each year the fundraising increases and we grow the organization’s audience.