Once you have discovered and defined your organizational value and your value to customers, you can begin to deliver that value—through your brand identity, marketing, and communications.

Visual Identity

Can change be so significant that it warrants an overhaul of your visual identity? Absolutely! Whether we redesign your current identity or design your brand identity from scratch, we have a proven seven-time global award-winning process to get the job done.

The look and feel of your brand—the way your organization presents itself—is your visual identity. It should project four things:

  1. Who you are.
  2. What you do.
  3. How you do it.
  4. Where you want to go.

Using your six core organizational clarity components, we will design a visual identity that is authentic to you and sets you apart from the competition. We will connect your new brand identity to both employees and are the marketplace.

Visual Identity Organizational Clarity

Visual Identity Case Study

Significant point of change:

Improve child care quality statewide for children 0-5 in Rhode Island

Beginning in 2007-2008, Rhode Island wanted to improve quality early care and education for children 0-5 throughout the state. They chose to use a national standard and to develop a statewide Quality Rating and Improvement System (QRIS).

Orange Square was hired to develop marketing. As we began, we diagnosed the many different challenges the QRIS would face. This problem-finding phase was key to our success. By diagnosing problems first, we were able to select which were key to focus on to ensure success.

As of 2017, 77% of eligible programs participate in BrightStars and parents and families can search and compare rated and non-rated providers in the state.

Communication Strategy

Every goal is unique, and so is every engagement. With a clear understanding of what success looks like, we can deliver the right strategy. Whether you need a content strategy or a full marketing communication strategy that leverages multiple channels, mediums, and touch points, we always take an audience-centered approach and focus on measurable results.

Once we have a deep understanding of your organizational value, we will create highly effective audience-centered communication strategies to help you achieve your goals.



Visual communication can take many forms, but not all forms are right for all types of content. We determine the best ones for connecting your audience to your organization’s value and message. These formats may include one or several of the following:

  • print materials
  • PowerPoint presentations
  • brochures
  • sell sheets
  • postcards
  • rack cards
  • stationery
  • signage
  • tradeshow displays
  • proposals
  • whitepapers
  • infographics
  • videos
  • email marketing
  • website
  • social media
  • advertising
    • print
    • digital
    • outdoor
  • webinars

Let’s Talk

Let us design what your success looks like.

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