Gabriel Bedoya
Strategist
Gabriel is an innovation and marketing specialist with large experience in scientific research to develop marketing applications. He has proven great experience working in new project development; “from concept creation to business implementation.” He has strong educational background in anthropology, a Master in Science from Universidad de Quilmes – Argentina, and a Master in Innovation and Change from St Paul College – Switzerland. He is well know for his anthropological approaches, that helps him identify consumer perceptions and meaning to strengthen marketing decisions. Gabriel has been recognized with the Levi Strauss & Co American Marketing Award in 2007, for his developments on customer segmentation. As previous experience, he has working as Strategy Vice-President for TBWA/Omnicom, developing strategy for global brands as: BMW, Biersdorf, Absolut, Apple, Adidas, PlayStation, and some other international brands. On foundations side, Gabriel also has working as business consultant for fundraising affairs and new business development for a well reputed NASCAR Driver, also he facilitates creativity events with the participation of world famous Spanish Chef Ferran Adria. Gabriel has extensive ethnographic work experience working with multinational organizations like Microsoft and Nokia, developing very specialized projects on ethnically diverse markets at the Americas, Europe and Africa; he is fluent speaker of English, Spanish and Portuguese.