Kristine, founder and president of Orange Square, is an entrepreneur dedicated to human-centered design, with a focus on transforming healthcare branding and advancing health research. For over three decades, she has led the creation of innovative and award-winning brand strategies, establishing Orange Square as a WBENC-certified woman-owned business recognized for excellence. Under her leadership, Orange Square has become a trusted partner for organizations navigating complex transitions, including mergers, acquisitions, and the evolving landscape of research initiatives.
Kristine’s strategic foresight has earned Orange Square twelve REBRAND 100® Global Awards, highlighting her team’s expertise in brand repositioning. She is the author of “Shift,” a book that shares her approach to leveraging human-centered innovation for meaningful change. Through her work, Kristine advocates for a more inclusive and equitable future, reinforcing her role as a thought leader in healthcare branding and research.