Our Services

Set direction. Stand out. Stay ahead.

Origami bird emerges from crumpled pages of discarded ideas

We’re healthcare and research experts. We’re also brand experts. We combine these talents to help clients set a clear direction, execute with confidence, and stay ahead of the competition.

Earning and keeping trust is key to our approach. So is collaboration. We work shoulder-to-shoulder with clients to plan, create, test, measure, and improve ideas. We’re partners.

Health and science change often – and fast. We forge long-term relationships with clients so they stay nimble and fresh.

Here is what Orange Square can do for you.

Brand Strategy Icon

Brand strategy

We engage your stakeholders to create clarity and a shared vision that drives actions, decisions, and spending. We work together to articulate your unique value and differentiate your products and services.

  • Brand development
  • Mission, values, and beliefs development
  • Value proposition development
  • Rebrand strategy
  • Merger and acquisition brand integration
  • Brand architecture
Brand Identity Icon

Brand identity

We research the competition and help you express what you do best and why you’re the right choice for customers. Then we create an identity that rings true to you – and resonates with every audience.

  • Brand positioning
  • Brand voice and personality development
  • Tagline development
  • Rebrand strategy
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Visual identity

Visual identity transcends mere aesthetics: it embodies your brand’s visual narrative. We immerse ourselves in your brand’s ethos to craft the essential print, digital, and presentation frameworks that will enable your organization to communicate with clarity and impact. Our thorough design approach guarantees a unified, influential, and unforgettable visual identity across every platform.

  • Logos
  • Colors
  • Typography
  • Photography and illustration style
  • Iconography
  • Print systems
  • Digital systems
  • Presentation systems
  • Brand standards
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Brand expression

At the heart of your brand is a story waiting to be told. We specialize in transforming your brand’s core message into a variety of compelling forms. From digital content to traditional media, our goal is to create a brand expression that engages, informs, and inspires action.

  • Communications plans
  • Annual reports
  • Sales collateral
  • Trade show displays
  • Infographics
  • Video production and editing
  • Employee engagement
  • Content creation
  • Website design and development
  • UI/UX design
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Research study support

Our approach prioritizes study sites and participants, crafting diverse research brands—from clinical trials to registries and direct-to-patient initiatives—that boost enrollment and engagement, delivering swift, dependable outcomes.

  • Enrollment strategy
  • Brand identity for research
  • Communication strategy
  • Recruitment and retention copywriting
  • Website design and development
  • Graphic design services
  • Study reports
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Pitches and presentations

Every pitch and presentation is an opportunity to captivate. We specialize in creating persuasive content that engages your audience, ensuring your brand’s message is delivered with clarity, creativity, and impact.

  • Investor pitch decks
  • Corporate and conference presentations
  • Board of directors and staff presentations
  • Brand storytelling presentations