Health and research leaders, meet your new partners.

Empowering health and research leaders through brand strategy and design for more than 20 years.

The Orange Square team works under two guiding principles...

Smart brand strategy is smart business strategy.

When you’ve got it, you can meet your goals and maximize your potential.

Health and research are human endeavors.

We humanize scientific precision with empathy to create strategies that resonate with patients.

For more than 20 years, our team has guided researchers, academics, CEOs, and CMOs to…

Elevate their brand vision

Unlock new potential with a strong, clear identity and a compelling value proposition for your services and products.

Redefine their brand's voice

Transform your presence with a compelling, memorable, and consistent personality that connects with your audience.

Visually command attention

Stand out with striking designs and digital solutions that resonate in the health and research world.

Enroll and retain patients

Create a research study brand that maximizes participant engagement and retention, speeding discovery.

Persuade with precision

Create persuasive pitches and presentations that highlight your brand’s unique value to stakeholders.

Comprehensive experience across the entire health and research spectrum

We have worked across the entire health and research spectrum, from pharma and digital health to universities and foundations. Our expertise lies in crafting brand solutions that effectively resonate across all sectors of the health and research industries

Expertise that sets us apart

We build lasting relationships, staying with clients through mergers, acquisitions, and other major pivots to provide the branding and rebranding work they need to start fresh with success. Our long-term client relationships and deep experience in the health and research sectors distinguish us from the competition.

Explore all work