Our Approach
Your strengths are unique. We know how to find yours, and surface them into brand strategies and systems that activate your audiences, align your organization, and achieve your mission.
![Orange Square Approach](https://orangesquare.com/wp-content/uploads/2024/06/approach-unicorn-website-scaled.webp)
Surfacing your truths
We work with everyone from healthcare leaders to research institutions to ensure your brand resonates with those who matter most. Our approach unites your team, turning them into passionate supporters of your mission. Together, we’ll create a strong, lasting brand.
Branding is more than logos, colors, and copy; it’s about understanding your story and goals. Before any design, we explore your vision, audience, and challenges to craft a brand that accurately reflects your mission.
Every solution is unique
We start every relationship by understanding what makes your organization or project unique. By identifying your challenges and goals, we create a brand strategy and identity that’s distinctly yours.
Collaboration is essential
We believe the best ideas come from working together. You’ll find us by your side at every step, ensuring our strategies perfectly match your vision and goals.
Proven methods with fresh perspectives
While we use proven methods, our approach isn’t one-size-fits-all. We bring fresh, innovative ideas that suit your needs, helping your brand significantly impact healthcare and research.
Who we work with
![brand system diagram](https://orangesquare.com/wp-content/uploads/2024/06/brand-system-banner-img-scaled.webp)
Health organizations
arrow_right_altWe partner with health organizations to help them tell their unique story and strengthen their brand identity. By understanding their vision, we develop strategies that build trust, foster loyalty, and ensure their brand resonates powerfully in the healthcare sector.
![research identity process](https://orangesquare.com/wp-content/uploads/2024/07/research-identity-process-cover-scaled.webp)
Health research
arrow_right_altWe collaborate with clinical research and academic institutions to create brand identities for research studies. Our tailored strategies enhance engagement and recruitment, boost enrollment, and help their organizations and research stand out and deliver outcomes.