Meet the Team

Our team of design thinking strategists, marketing experts, visual designers, and writers work with you to achieve your organization’s goals and mission. We are your personal communication gurus and right-hand problem solvers bringing clarity to change. Depend on us to help you achieve your goals.

We bring clarity to change.

Kristine Merz


Kristine has a passion (some might say obsession) with helping clients create clarity, define their purpose, and determine a clear path forward. As an entrepreneur and founder of Orange Square, she is on a mission to make marketing meaningful by using proven tools and processes that extract organizational expertise to create clarity and focus.

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Wendy Lawton

Senior Consultant

Wendy has more than 20 years of experience helping healthcare, education, and social impact organizations express their value, communicate their impact, build community, and raise money.

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Sarah Baldwin

Senior Consultant

Storytelling is fundamental to being human. It is how we make meaning, and how we connect. Whether she’s working with an individual or an organization, Sarah loves to listen, dig deep, and uncover what the story is –– and then find the words to tell it in the most compelling and authentic way possible.

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Juli Leonard

Art Director

Juli’s passion for art and technology, along with her multidisciplinary background, allows her to craft smart, engaging, unique and functional designs with a pixel perfect eye for detail and strong technical ability. Like any designer, Juli loves imagery, layout, color theory and typography — but she also loves solving problems and finding solutions.

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Neela Samia

Art Director

Neela believes good design is equal parts art and logic. Elegant solutions require thinking through design problems to organize and balance visual information.

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Matt Thayer

Senior Graphic Designer

Drawing from years of experience in both agency and in-house design, Matt contributes valuable insights, skills, and abilities in both conceptual design work and the more practical considerations of how to activate and reinforce a brand through design. He approaches design as the creation and refinement of visual systems to communicate and reinforce identity, purpose, credibility, and authenticity.

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Megan Boyaval

Content Strategist

To sway an audience, you must first know the audience. Megan helps sales and marketing teams walk in their prospects’ shoes, to make objective choices about the right message and content and channel.

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Nina Austin


Nina is a talented, passionate, untraditional thinker with a propensity for clever wordplay and big ideas. She believes in making brands matter by helping them do work that impacts people and presenting new opportunities for them to show up in meaningful ways.

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