REBRAND VIDEO HUB
Expert insights for B2B health and research leaders
Thinking about a rebrand? Start here.
Explore real-world lessons from 30+ years of guiding B2B health rebrands. These short videos give leaders a clear perspective, practical advice, and the confidence to navigate M&A, private equity, or strategic brand change.
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Inside the Organizational Clarity Framework: The foundation for a strategic rebrand
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External clarity in the rebranding framework: Positioning, competition and strategic objectives
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How our framework supports mergers and acquisitions: Creating clarity in complexity
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How our framework leads to a successful M&A rebrand: Structure, clarity and alignment
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How our framework supports first-time rebranding leaders: Trust, structure and clarity from day one
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How strategy drives visual identity: Design that’s based on clarity, not opinion
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The emotional side of rebranding: Why it’s hard and why it’s worth it
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