REBRAND VIDEO HUB
Expert insights for B2B health and research leaders
Thinking about a rebrand? Start here.
Explore real-world lessons from 30+ years of guiding B2B health rebrands. These short videos give leaders a clear perspective, practical advice, and the confidence to navigate M&A, private equity, or strategic brand change.
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Why legacy leaders should embrace rebranding: Protecting your legacy by evolving it
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Why new CEOs shouldn’t overlook rebranding: It’s not a design project, it’s a growth strategy
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Trust is the currency of rebranding: How to navigate emotional resistance and preserve credibility
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How Orange Square masters emotional rebrands with strategy and experience
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How rebranding strengthens stakeholder trust: A strategic rebrand builds confidence, not confusion
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The risk of delaying rebranding during growth: Why CEOs must treat brand as a strategic asset
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How to ensure continuity during a rebrand: Three critical steps for a smooth transition
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What a successful rebrand looks like: It’s about who you’re becoming
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