How our framework supports mergers and acquisitions: Creating clarity in complexity

So how does this framework specifically help with merger-acquisitions?

These are always complex situations. And I have to tell you, at Orange Square we love to address complexity in merger-acquisition scenarios. Our framework facilitates the careful integration of different corporate cultures, identities and brand equities.

We always start at the core with services and clients. We begin by studying the services and clients of each company: Should they be combined? Do they expand your existing market offerings? Do they create new ones? What does this mean for your target audiences? How do they relate to the services? Once you’ve defined them and what are your new value propositions?

Next, we focus on organizational clarity. We address the internal clarity by deeply exploring the differences in mission, vision and core beliefs. This helps us identify cultural differences and align internal teams around a unified purpose.

When organizations come together, the importance of external clarity takes on a whole new dimension.

We work with you to update your market positioning to help you better understand your new competitive landscape and redefine your objectives.

Recently, a client hired us to just work on their mission, vision and core beliefs. Our framework can be used as an entry point to a rebrand. This is where you’re at. We can meet you there. We will start working on your internal clarity before we move to your rebrand.