What makes the Orange Square approach different: Rebranding is business transformation, not design

What makes Orange Square’s approach different in rebranding?

We combine a proven strategic framework with a human-centered mindset. We don’t just walk you through some brand exercise and do a little bit of strategy and then get to identity. We focus on how what you’re doing in this change builds credibility and creates alignment inside and out. We help unify internal teams, gain investor confidence or board member confidence or advisor confidence. And we build a brand that people trust.

In short, we are helping you avoid the common missteps that companies make when they’re treating rebranding like a design exercise. It is not a design exercise. It is a business transformation.