The risk of rebranding without a framework: Strategy before design

So what’s the risk of rebranding without the use of a strategic framework?

Rebranding without strategic alignment or organizational trust is just surface-level design decoration. You miss the opportunity for deep market differentiation, internal clarity, stakeholder buy-in; all critical for driving sales, recruiting talent and securing partnerships. A rebrand that has been strategically positioned will have a direct positive impact on your business growth and health.

But clarity and alignment must come first in this process. Design will naturally follow from there.